How to Sell Products Online

How To Sell A Product Online. 3 Steps To Get Started.

Online businesses continue to grow. Every day, new merchant start-ups are added to the World Wide Web and successful businesses expand. The internet has literally changed the face of doing business. If you’re interested in joining the ranks of individuals who are making money online, here are the three basic steps you’ll need to take to get started.

Step. 1. Choose your product. In the world of online sales, there are a number of options for you to choose from.

Sell a product. If you’ve ever been interested in retail but are not interested in opening up a brick and mortar type store this business is for you! You actually have two ways to go when you sell products you can sell products that you’ve made like candles, jewelry, Santa letters, costumes, pet treats etc., you can find companies that dropship, or you can become a direct sales consultant.

Direct sales consultants are essentially independent sales people for other companies. They’re self employed and generally market their business online and via home based parties. Common direct sales companies include Avon, Shacklee, and Discovery Toys. These are only a few of the hundreds of direct sales opportunities available

Dropshipping means the manufacturer or wholesaler will ship the product directly to your customers upon ordering. Again, the sky is the limit here, you can find just about any type of product you’re passionate about and start selling. For example, are you crazy about cooking, there are certainly wholesale companies that cater to the culinary industry.

Selling information. Information marketing is growing by leaps and bounds. It encompasses selling books, online courses, audio books or courses – anything that can be downloaded online can be sold. You can build an information marketing empire around your specific and unique knowledge or a topic that you are interested in. If the idea of creating your own information products is not to your liking, consider purchasing resale rights to books that other people have written or find a ghostwriter to have your products written for you.

Information website. The last type of business that you can open is an information based website. You can develop an entire website devoted to your specialized knowledge or area of interest. Information websites make money selling advertising space and promoting affiliate products. . You can also make good money as an affiliate marketer. This means that if your passion is helping people cope with food allergies and you have favorite food products, cookbooks, and information on the subject you can partner with the manufacturers of these companies to make a commission from any sales you send their way.

Step 2. Build your website. Building your website is a very important step. In fact it is critical. The good news is that it isn’t irreversible. If you choose a keyword that doesn’t sell, you can change your keywords. The first thing you will want to do, once you’ve determined what type of online business you’re going to open is determine your target audience. Here are a few questions to ask.

How old are they?

How much do they make?

Male or female?

Do they have children?

Are they married or single?

What are their problems as they relate to your product? For example if you’re selling patio furniture, what solutions are you providing?

How do they normally shop?

Where do they live?

The next step to building your website is to build a focused site. Using the patio furniture example above, a website could be devoted to patio furniture, teak patio furniture, wrought iron patio furniture, patio furniture care, patio furniture cushions, patio furniture accessories etc…The more focused your website, the easier it is to meet your customer’s needs and to make a profit. If you instead try to meet everyone’s needs then you’ll spread yourself too thin and not meet anyone’s needs. This is particularly important because the more you specialize and focus your site, the more you’ll be seen as an expert and the results will be profits.

The key to any successful website is to fill it with useful content. Content achieves many things including:

Driving traffic

Encouraging return traffic

Improving your search engine rankings

Offering benefits to your visitors

Selling your product

Establishing your credibility

Generating press

Marketing

The types of content you can create for your website is virtually boundless. You can create articles, reviews, blog postings, ebooks, videos, audios, tutorials, guidebooks, workbooks, online courses, case studies, reports, ezines, etc…

The key to your content and to driving traffic to your website is to optimize your pages. Optimization will include adding title tags and description tags to your web pages. It will also include incorporating your keywords into your online content. Search engine spiders search for this information. As they find it, they use it to establish where you rank when a person searches for your keywords, products, or services.

Step 3. Traffic. The best way to drive the profits of an online business is to drive traffic to your website. Driving traffic in web-speak means getting visitors to visit your website. Here are just a few of the ways you can drive traffic and build your business:

Content. Content as stated in step 2, is a critical element of your copy. One of the hurdles many business owners face is dealing with the time it takes to create copy. This can be overcome by hiring a writer to handle the task. However, it is generally beneficial to include your personal touch to your business and writing some, or all, of your own copy is an excellent way to accomplish this. Back to traffic…how does content increase your traffic? The simplest answer is that the search engines really like to see content on your sites and the more frequently you update your site and add content, the better your search engine ranking will be. As your search engine ranking increases, so too will your visibility and the number of visitors. If you offer quality content, new visitors will become loyal visitors and customers.

Advertising. Pay per click campaigns are a good way to drive targeted traffic to your website. However, online you can also advertise in ezines, blogs, and other people’s websites. Offline you can advertise in your yellow pages, flyers, chamber of commerce and more.

SEO. Search engine optimization has three basic elements: optimizing your web pages for keywords or keyword phrases, optimizing your content for keywords and keyword phrases and generating incoming links. There are of course several methods for each of these three elements. The main ingredients for all three are your keywords. Spend time generating, and testing, quality keywords and the rest will fall into place.

Networking, offline and online. Networking is worth its weight in gold. Meet and connect with the right person and your company’s profits could sky rocket. Networking can be accomplished online with networking groups, mastermind groups, forums, chat rooms and blogs. Offline, networking with your local business organizations and associations that are relevant to your business will prove invaluable.

Email and direct marketing campaigns. Marketing campaigns can be excellent tools to not only promote a product but to also promote awareness of your company’s products and drive traffic to your website.

There are many important steps along the way to selling products online and when you understand the steps involved, your job becomes a lot easier and your profits are only a few steps away.

Internet Marketing Tips: What You Need To Know About Selling Products Online

Selling products online isn’t something that only big retailers do. There is plenty of scope for individuals to make good money.

There is no end to the amount of products that can be sold online. Just as long as there is a market for it, it can be sold. This being the case, it’s possible to tailor your business to anything that has a market that you would like to sell. Your success will depend on how well you research the market, how much demand there is for your product and of course a touch of luck. Products as diverse as children’s bicycles to food to precious stones can be sold online.

One of the big benefits of selling products online is that you won’t need the traditional sales location of a shop. You’ll just need somewhere to store your stock, and if your stock is digitally downloaded, then you won’t even really need that.

The big stores don’t usually get into specialist niches so that also provides an opportunity for financial success. Online stores don’t generally need a lot of employees either, unless you make it as big as a site like Amazon has. This means that your overheads will be considerably smaller than a traditional bricks and mortar business.

When it comes to selecting a product to sell online, there are different business models on offer. For example, you could resell a product that has been developed by somebody else, such as an ebook or a piece of software. You’ll need to know what the conditions of sale are from the original owner of the product and it’s also wise to know the product and what it can do inside and out.

Another method that makes a lot of money online is selling services. This type of work covers everything from writing articles for other companies to promote their goods online to designing smartphone applications. This is a huge variety of services that sell well – check out some of the big freelancers sites to get an idea of these.

The fundamental rule is if you can sell it, and there is a market for it – then you can start a business on it. You will need to check whether what you want to sell has any legal prohibition on it, you can do this by checking with the relevant governmental department or agency.

To get started with selling products online, the best approach is to start with research into options. Start by sitting down to brainstorm your interests and the topics that you know something about.

You should then check on forums to see what people are discussing and whether there are any products that are sought after but not met by any other businesses. There is a possibility that there could be enough demand for the type of products being demanded.

You should then check to see who is selling products online like the ones that you want to sell. Run a search on the major search engines and check out the websites that returned in the listings. Now check how many people are visiting these websites each month. If they can sell it, then there’s plenty of room for you to sell products online like these too.

Selling Products Online – Simple Steps For Success

In this day and age, selling products online should be a part of every business owner’s marketing strategy. The Internet has completely changed the way we communicate with others, and by utilizing the Internet for your business, you have the potential to have hundreds, even thousands of customers from all over the world finding you online on a daily basis. The problem is that most people do not know how to set themselves up online, and even those that do still fail because they do not know how to market themselves. In this article we’ll explore the basics of selling products online.

If you’re going to be selling products online, you first need a website or a blog. You can build a low-cost blog (you just need to pay for hosting) through platforms like WordPress, or you can go with a fully functioning small business website for about $30.00 a month through companies such as Site Build It. I’m not going to get into the nitty gritty of building a website here, but know that there are lots of companies out there that provide the necessary tools to get you online quickly and painlessly, even if you have no technical skills whatsoever.

In addition to having your own website, you also need to market yourself. This might seem like a very daunting task, but it’s actually not that difficult. In fact, you can choose to do all of your marketing online for free if you like. I suggest getting started with sites like Facebook, Twitter, and YouTube, which are just a few of the social networking sites that you can use for free to advertise your website and the products that you’re selling. You can then branch out by learning techniques such as article marketing, search engine optimization, and pay per click advertising if you don’t mind paying for your marketing.

Okay, so you have all the necessary tools and resources to build your site and advertise yourself, but it can still fall apart on you if you mess up the next step, which is creating your content. This is the biggest obstacle that prevents small business owners from succeeding at selling products online. They create site content that is nothing more than a giant advertisement for their product. They make wild claims and shout at people in their advertising. They do nothing but pitch and sell in everything they do. Let me put it to you straight: if you start selling products online in this way, you will more than likely fail. People will ignore you. The search engines will ignore you. People will think you’re a spammer. You could even be banned from the websites that you’re using for your marketing. People do not want to hear your sales pitch. Companies like Google and Yahoo do not want to hear it either. So don’t even bother trying to sell in this way online.

So is it even worth selling products online? What do these companies have against people trying to make money anyways? It’s easy to think negatively about this and assume the powers-that-be are just trying to stick it to the little guy. But this is not the case. The reason this is discouraged is people do not go online to be pitched to. People flock to the Internet to obtain information. Yes, people do go online to make purchases, but they do not like being sold to.

So what’s the solution? How do you really go about selling products online? You need to give people what they want, which is information. You know that your product is a good thing, so you need to prove that to others.

For example, let’s say you sell health supplements. Instead of having a website that just pitches the product, create your site all around the topic of health. Talk about the benefits of living a healthy lifestyle and provide tips on ways to improve your health. Show them that you know what you’re talking about. Provide them with highly valuable information. In your marketing, advertise the free tips and resources you provide to your visitors. Give them a sampling of the information you provide on your site. People are more attracted to this type of approach than any pitch you could come up with. When people come to your site, and see all the great information you provide, you will begin to build a relationship with them. Once you’ve built that trust, then you can recommend products to your audience on other pages in your site. When you immediately start pitching, people put up their guard. But if you gently lead them in, people will sell themselves and want to know what you can recommend for them. Always be drawing people in with information, instead of pushing them away with sales pitches.

Selling products online is a great way to boost your business. But if carried out incorrectly, it can hurt you. It’s not just about having a flashy website and a good product. You need to know how to attract an audience that is eager to hear what you have to say. If you follow these methods, you can become a pro at selling products online.

How to Sell Products Online

Working in the e-commerce business I’m always the person people come to for tech questions. Everything from hooking up their DVD player to installing software to reformatting their hard drive; but one question I’ve been getting a lot lately is people asking me how to make money on the internet; or more specifically, how to sell products online. The answer isn’t necessarily simple as you must consider everything from what products you’d like to sell online to SEO to accepting payments, but with a few easy steps hopefully I can help anyone trying to figure this process out.

1. Figure out what you want to sell. If you want to sell products online the first step is to figure out what you want to sell. Whether you make the products yourself, resell something, or use a drop shipper this is the first step. I’ve found the most successful way to sell products online is to find something that is not only unique but has a niche market. There are many people reselling items or using a drop shipper but if you have something unique or handmade to offer the world there is a better chance for you to sell those products online.

2. Figure out what method you’d like to use. There are many different ways to sell products online. Most people have heard of eBay or a similar auction site which is one way to sell products online; however they usually have extra fees and occasionally take a % of each sale. Another alternative is to sell products online is to create a website listing the products and take orders via e-mail or phone. I don’t generally recommend this method as there is a lot of trust on both the buyer and sellers part that the money and item will get shipped. The third option is to find a shopping cart provider. This is a company that has created software that allows you to enter your products to sell online, set-up a payment gateway, and handles all the security of the website; this is my preferred way to sell products online.

3. Find a provider. Finding an e-commerce solution to sell products online can be a tricky business, as there are many out there that have either terrible software or terrible support. The first step is to take a look at their website; does it look professional? If it doesn’t look well put together than chances are that will reflect on what your website will look like. If it does look professional see if it passes the next test; is there contact information? A business that doesn’t have easily attainable contact information is probably trying to run a scam. They want you to buy their product but not be held accountable when it doesn’t work; don’t fall for this. If there is contact information, call it! Get a feel for the people you will be working with as it’ll be your money on the line. If you don’t like their attitude or don’t like getting sent to a call center in India, then just end the conversation and move on to the next one. When you sell products online you have to make sure your provider is easy to work with and has a good product as the upkeep of your store is vital to its survival and to your profit.

4. Set-up a payment method. Now that you’re ready to sell products online you have to be ready to accept the money. Now most solutions will be able to work with a variety of payment options ranging from PayPal to money orders. Now with things like money orders you won’t need to set-up much. Just make that the only payment option and then ship the product when you receive the money order or check. If you’d like to keep everything digital and moving fast you can do so with PayPal or credit card processor. Both of these options can work and it will all depend on your store to figure out the best option for you but I generally tell all starting out stores to stick with PayPal as you won’t pay anything unless you make a transaction whereas most credit card options require monthly fees regardless of whether you sell anything or not. When looking for a payment option to sell products online the key is to make sure you compare rates. There are so many different ways for a processor to apply fees that you always need to know exactly what they are going to charge you and what they are charging you for.

5. Prepare to work for it. I know a lot of people who ask me how to sell products online think it is a quick way to make money. They assume they can just put some junk on the internet and someone out there will buy it. The truth is that just like everything else in live if you want to make money doing something you have to work for it. In order to sell products online you have to make sure your site gets traffic which means a lot of SEO (Search Engine Optimization); submitting it to directories, getting backlinks, posting meta-tags and anchor text for your products. This all takes time but if you have unique products to sell online and put the time in to make your website sparkle and shine there is no reason why you can’t succeed in an area where many have failed.

I hope this has been an informative article on how to sell products online and with any luck maybe you will be able to make some money out of the tips I’ve listed.