Getting Started Selling Products Online Beginners Guide

Like most small businesses your products or store has little or no national brand recognition. So how can you sell products online amongst the millions of other websites? Let this article serve as a guide to start selling your products online. There are an endless supply of tips and tricks to selling products online but the following are ones that I’ve had personal success with.

Professional Web Design

The overall look and feel of your website will have a great affect on people and the confidence to purchase from you. Most people are willing to make online purchases but with Internet fraud on the rise, you need a professional web site to build confidence in your customers. When new customers visit your site they typically won’t research your business before making a purchase, they decide based on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips.

Usability

Usability is very closely tied to the design and layout of your website. Website usability is the practice of making your website as easy for customers to use as possible. If you want potential customers to purchase your products, you must make it easy for them to locate your products and find out any information they need to make the purchase. If potential customers can’t locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the best websites allow viewers to navigate directly to products in three clicks.

Once customer is ready to purchase, the checkout process needs to be streamlined. Make the user fill out only what is required to make the sale with little extra. Don’t display page after page of additional products, popups, questions, etc… This will only lead to more people exiting the checkout process prematurely. Once they have made the decision to checkout, don’t give them any reason to change they’re mind.

You must accept credit card payments for online sales. Giving customers multiple checkout choices increase your chances of making a sale but most customers will still want to purchase using they’re credit card. Services like Pay Pal allow users without an account to purchase from your website securely without having an account.

SEM (Search Engine Marketing)

SEM is typically the process of marketing your website by paying search engines to display your ad when users search for particular terms. These ads are not part of the organic search results; rather they are displayed on the first page, many times above or to the right of the organic search results. This marketing has worked very well for many companies but it does cost money. Most services charge based on the number of times your ad is displayed (impressions) or the number of times your ad is clicked PPC (Pay Per Click). Most large search engines offer this service.

SEO (Search Engine Optimization)

This is one of my favorite ways to market my websites. Search engines cannot tell you specifically what to do to increase your placement in organic search engine results. If they did, obviously everyone would change they’re websites to rank high in the search results. This would result in sites ranking high that are not relevant to your search. SEO is a science to many people, they study sites that rank high, formulate theories as to why they rank high, test these theories on they’re sites, and study the results. The three important things for small businesses to do from an SEO standpoint are:

1. Key phrases: Research popular key phrases. Find out what key phrases people use when searching for your product. You should define at least 6 key phrases for your products. Many times these key phrases include brand names. For instance, if you sold shoes online, some of your key phrases might be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc…

2. Content: Populate your site with key phrase dense content. Make sure your site has the phrases you’re defined in step one repeated on your website. You can’t just list your key phrases; you must incorporate them into your website elegantly. This can be done by rewriting your product descriptions and writing key phrase dense content. In addition to making sure your key phrases exist in your content, make sure your content is unique. If your content can be found elsewhere on the web, you may be downgraded by the search engines and other sites with the same content may get preference in the results. Making your key phrases relevant and your content unique will increase your position in the results.

3. Links: Getting one way links to your site not only tell the search engines that you exist but can increase they’re trust in your website. The higher ranked site that is linking to you the more trust you will inherit from that site. Getting links from sites, directories, blogs, and social networking sites that have similar content will help build trust with the search engines resulting in a higher position in the search results. Additionally writing and submitting articles and news releases with a link back to your site will build trust with the search engines that your site is an authority on the subject at hand, thus increasing your ranking with them.

There are many other tips, tricks, and rules to SEO and the more you study and tweak your site the better your search engine results will be. Make sure what you do does not have a negative affect on your ranking. Stay away from automated software or services that submit your site, link farms, spamming, sites that are not easily navigated by search engines, sites that use frames, all flash sites, any black hat tricks, etc… Make sure you research anything before trying it.

Products

Many people have found many ways to sell there products online. The following are two techniques that I have found successful

1. Selling large ticket items at cost. This technique is exactly how it sounds. If you can be the low price leader for your product this can generate sales and people linking to you. Obvously you won’t make money selling products at cost, rather when the sale is made you make extra money on accessories or at lease gain a customer. Customers are loyal to websites they have already purchased from, especially if they received good service.

2. Selling unique or customizing your product. This can set you apart from others. You will obviously have the foothold on a unique product and limit your competition if you customize your products. Your task is to build the perception that your unique or customized product is worth the extra cost (if any). Building value in your product will reduce your competition thereby increasing your chance of making a sale.

If you do not produce your own products, try to find as many products to offer as possible, the more the better. This only increases your chance of offering the product a customer may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and using keywords where possible. This will create uniqueness for your products increasing your ranking in the search engine results.

This is truly a beginner’s guide to selling products online but following these guidelines will result in a solid foundation to build on.

Creating A Website To Sell Products Online

Creating a website to sell a product online is a task that might seem simple, but there are several entanglements that could hamper your success.

One of the main problems with creating a website to sell a product online is that you will need to have a competent webmaster to set up your website. You will need to find someone with experience, who can help you be visible.

Finding an experienced webmaster isn’t that difficult, but it can be very expensive to have a website built for online success.

One of the ways to offset the expense of creating a website, is to use replicated websites. Replicated websites used in your niche market can be used very successfully. These websites can be obtained for a fraction of the cost of having a website built for you.

You can also go to ClickBank and you’ll find several vendors that sell replicated websites in your target market. Some of the vendors will want a one time fee; others will want a recurring monthly fee for using the replicated website. Use your best judgement to determine what is best for you.

There is another option with regard to solving the problem of creating a website to sell products online, and that is that you can partner with an affiliate marketer and market the affiliates products or services. There are many prosperous affiliate marketers online, who have not created a website to sell online goods or services, yet they are prosperous because they have partnered with someone who know how to build a website and the affiliate has tested the copy and the websites images, to determine which copy and images performs best.

This model of partnering with an online partner is similar to being a franchise owner. In a regular brick and mortar business as a franchise owner, you do not have to “create, ” a product or service, you only need to follow a proven pattern to become successful.

The franchisor has done all the “heavy lifting” in order to get the business started. This is the exact model used to become an affiliate marketer. The affiliate has done all the start-up work needed for you to become a successful affiliate. In essence by being an affiliate, you are tucked in a safe haven for online marketers. By being an affiliate you are not saddle with all the hassles that the creator of the products must address. Concerns like finding the best product to create. Or, finding good marketing strategies. Then there is the problem of transporting the product or service to the market If the product is a tangible product, this creates more of a challenge to get the product to the market. Finally, how do you receive payments for your product from the customers?

These are all concerns that need addressing before you can become a successful online marketer. As stated earlier, affiliate marketing offers comfort from all of the above mentioned problems. However, there are still two major problems that the average marketers must address.

Number one, is promoting the affiliates website. It’s one thing to join an affiliate program to sell their products or services online, but it takes competent skill level to properly promote your website online. It can be quite costly to advertise a website online. Many marketers give up their online business, because they can’t get traffic to their affiliate website. Often they run out of money trying to promote these online websites. Google AdWords advertising, MSN, and other pay per click advertising can be costly. Many other affiliate marketing strategies are costly. Methods like magazine advertising or post card marketing can put you in “the red, ” quickly.

Let’s look at an example of how you can easily spend your way into oblivion by trying to promote a website. The cost to advertise via pay per click could easily cost you $200 – $500 per month if you are hoping to get in the top 5 for ad posting with Google. Ad clicks hover around one dollar per click and you are wanting to get 200 to 500 clicks, per word then you will spend anywhere from $200 – $500 per month.

Other methods of advertising could be costly as well. For example, advertising your site by using ezine ads in a good converting ezine, could easily cost you $200. 00 to $600. 00 per 50, 000 readers.

Voice broadcasting cost roughly, $30. 00 to advertise to 3000 prospects. Multiply these numbers by 7 times in order to reach roughly 20, 000 prospects, and you are out of over $200. 00.

The point here is that good paid traffic is very expensive. That leads us to the number two problem with affiliate websites. That problem is that the owner of the affiliate program, pays to little in commission to the affiliates. Typically, the commission pay, pays out anywhere from 40 to 60 percent for the affiliate product being offered. The problem is that if your conversion rate isn’t converting high enough, then your cost to advertise your website will keep your website business from being a profitable online business, due to much overhead.

Finally, creating a website to sell products online is both challenging and rewarding. Getting a product or service that is needed, yet unique would be ideal. Also getting a product that pays enough commissions to overcome debts caused from promoting the product or service, and render a profit, would be ideal.

How to Sell Products Online – The 3 Most Effective and Profitable Selling Techniques

If you have products or items for sale, taking advantage of the internet is one wise move you can make for your business. Indeed, if you want to expand and allow your business to grow, you can check out the many ways on how to sell products online and check out what fits your products.

One good thing about selling online is that wide reach of the internet. If you have a product that is easy and convenient for shipping, then you can actually sell to any parts of the world. If you have a business that caters only to a limited target market, especially those that targets the local populace only, you can still widen your reach and intensify your advertising through the internet.

If you want to learn a few techniques and methods on how to sell products online in the most effective and profitable way, here are a few of them.

1. Go for online auctions. Especially if you sell paintings, antiques, native products, collector’s items, and items that are not commonly found in department stores, online auction sites can be the right place for your products. One popular site you can go to is eBay. Before trying to sell something on these sites, make sure that you have tried buying from auction sites as well so that you will learn a few important thing about buyers in these sites.

2. Create an affiliate program. Another effective way on how to sell products online is through affiliate marketing. If you are not familiar with such technique, it involves affiliates who will be promoting your products online and offline. You will then have to pay these affiliates with a percent commission once a sale of your product is made. One good thing about this arrangement is that you are ensured of a sale before paying an affiliate, unlike paying for online advertising that you are not sure if it has given you results.

3. Post your products in online classified ads. Also another effective way on how to sell products online is to simply post your items in online classified ads. There are popular classified ads online that allows you to post your products for sale and pay a minimal posting fee. You can choose some classified ads that cater only to a specific location, or you can also choose to sell it anywhere in the world, for as long as your product can be shipped without possible damaging it.

These are just three of the many ways to sell online. In fact, you can also create your own website and simply sell on your website. However, it is important to keep in mind too that if you want to sell and market your products by yourself, you have to have a website that is also very visible to a lot of people online.

Also keep in mind that in selling online, it is important to be extra cautious. There are also unscrupulous buyers online who will rob you off your item, so make sure you are also protected online.

How to Sell Products Online – 6 Ways to Make a Good Sale Online

Selling online is one of the profitable things that you can do in the online world but learning how to sell products online is also another challenge. Although there are many ways to sell items on the internet, it is important that you learn and master a few tips and ways on how to sell products online fast.
Here are a few things that you might want to master in selling your items on the internet.

1. Build an online store. One of the straightforward ways on how to sell products online is to make a website, post your products for sale, allow online readers to shop by putting up an online shopping cart and allow them to pay on your website as well. One of the challenges in putting up your online store is to be able to come up with a great website design that can facilitate online shopping and make it as easy as possible for the people to purchase your products.

2. Affiliate marketing. Another way on how to sell products online is through affiliate marketing. In this marketing strategy, you set up an affiliate marketing program and let affiliates or interested individuals sign up for it. You don’t have to promote your products but let the affiliates do it. You will have to pay affiliates a commission as soon as they can make a sale of your products. Of course, affiliate marketing allows you to get the burden of marketing off your shoulders.

3. Online auctions. Another very popular way to sell your items online is through online auctions. In fact, eBay is one popular site that allows you to sell your products online through bidding. One thing that you have to keep in mind if you want to go for the online auctions is to make sure to price your product well. Competition can be tough in online auctions and competitors can go down into a very low level just to make a sale.

4. Find websites where you can sell items you have at a fixed price. If you have very few items for sale, you can also find websites that allow you to post your products for sale at a fixed price. You can actually find a number of them online. This can be a cost-effective way on how to sell products online especially if you only have limited items.

5. Sell your products in online classifieds or local directories.Especially if your products are big and difficult to transport to far places, or if you want to sell something only within your region, this can be a good place to do it.

6. Social networks. There are more productive uses of social networks in these times. One is to putting up an online store and selling products to your social network friends and to the friends of their friends. The networking in this site can be good especially for businesses and if you want to sell your products fast online, go for the social networks.